Shepherd.Study Social Media

Shepherd is an AI-powered platform that is revolutionizing the way students study and learn through Artificial Intelligence and proven study techniques.

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​Goals:

Build brand awareness, increase engagement, build an online community, and increase subscribers.

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My role:

Curate and execute social media strategy across social media platforms, create content for social media to increase brand awareness.

 

Manage the brand’s influencer outreach, onboarding, and marketing. Maintain influencer and media databases, update and manage the brand’s content calendar.

Monitor and analyze social metrics and analytics, manage and engage the social media community to ensure all interaction with the brand is appropriate.

 

Draft and publish copy to reach the target audience and create brand awareness.

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Achievements:
Increased brand awareness by cultivating a strong digital presence and social media community. 
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Gained over 3000 subscribers to the company's AI-powered platform in the first few months. 
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Completed three ad campaigns that led to new followers, subscribers, and increased engagement.