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Backstage Banter

Your Faves, Banter, and a Card Game
Problem
Backstage Banter aims to enhance its online presence and engagement while attracting a wider audience for its unique web series format. The challenge was to effectively communicate the show's playful essence and connect with fans of the featured artists while fostering an interactive community.
Solution
I developed and implemented a comprehensive social media strategy that highlights the show's unique card game format and engaging interviews. This includes creating visually appealing content, managing audience interactions, and leveraging analytics to optimize future posts. These efforts successfully increased audience engagement and visibility, contributing to a growing community of fans eager to connect with their favorite artists.
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8,000+

INCREASE IN TIK TOK & IG FOLLOWERS

230K+

TIK TOK LIKES 

2.1M+

TIK TOK VIEWS IN FIRST FOUR MONTHS
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