Social Media/ Content Creation

BHAHU Beauty

BHAHU Beauty is a lip cosmetics and care brand created to elevate confidence and self-esteem.

Goal: Build brand awareness, increase engagement, and build a community of women interested in beauty, lip cosmetics, and lifestyle.

Tasks:

Curate content calendars to ensure timely and organized posting of social media content

Film, direct, and edit content with the brand's products and models for a launch campaign and weekly content

Conduct A/B tests for ad campaigns to analyze feedback and gain insight for future social media ads

Achievements: Managed four successful ad campaigns on Instagram and Google that led to increases in brand awareness, engagement, and sales

Beks Cookery

Beks is a cooking and baking institution with the aim of informing and educating men, women and children on how to create nutritious and delicious meals in a professional manner.

Tasks:

run digital ad campaigns on Google, Instagram and Facebook.

monitor digital analytics and insights to make informed decisions for improved engagement and future ad campaigns

film, script and edit long and short form video content for Instagram and Google pages.

Achievements: managed four ad campaigns that led to an 8% increase in sales. Increased followers by over 60% and improved engagement across board.

Written By Isi

Written By Isi (WBI) is building a community of Africans that are taking advantage of new media, artificial intelligence and technology to transform their business processes and expand their reach.

I started this platform three years ago as an avenue to explore my content creation passion while building a community of likeminded Africans who see potential in the talent and resources on the continent.

Tasks:

research, connect and interview personalities across various fields to highlight their work and connect them with Written By Isi's audience.

create content for Instagram and Tik Tok and maintain an active presence across platforms to keep audience engaged and informed

film, edit and post lifestyle content that resonates with the audience

Achievements: increased followers by 50% over six months, ran two successful ad campaigns and increased engagement on Instagram content